Secret Santa

SSLogo 2014-Final -10-2-14-JPEGSecret Santa Begins November 2oth!

What is Secret Santa?

Sonoma County's Secret Santa has brought joy to people in our community for over 20 years! Sonoma County’s Secret Santa helps ensure that kids, teens, adults, and seniors who would not otherwise have a holiday gift, are able to smile and have hope during the holiday season. The helping hand extended by generous individuals and families to individuals & families in need ensures that our hearts are connected!

Sponsor Secret Santa

Sonoma County’s Secret Santa is a non-profit gift program, providing gifts and holiday cheer to those less fortunate in our community.  We invite you to join Sonoma County’s Secret Santa as one of the many businesses in Sonoma County who support this holiday tradition each year.  Our Business Sponsors by providing a place to display Secret Santa Red Heart Ornaments with gift requests for your employees and/or your customers to fulfill.

The Secret Santa Business Sponsor is a key part of the program – our sponsors provide the public access to the Red Heart Ornaments – each one displaying a gift wish from someone in need.  Generated by the social service/non-profit agencies and schools in Sonoma County for babies through seniors, last year Secret Santa fulfilled over 16,500 gift wishes.

As a Secret Santa Business Sponsor, you receive the following benefits:

SS Presents

  • Delivery of Secret Santa Heart Ornaments by a volunteer “Elf”
  • Pickup of gifts and delivery of more hearts as needed by your Elf
  • Display Signage to highlight your sponsorship in Secret Santa
  • Public Recognition of your sponsorship on The Volunteer Center Secret Santa website and at least one print ad in The Press Democrat with all Sponsors
  • A sponsorship confirmation letter with our tax information.
  • The knowledge that your organization is helping our community during the holidays.

For more information on how your business might become a Secret Santa Sponsor, please contact The Secret Santa Program at The Volunteer Center – 707-573-3399


How It All Began...

The GIVING TREE began in 1989 at The Volunteer Center with gift wishes for individuals on Red Heart Ornaments displayed on trees around Sonoma County. KZST started the SECRET SANTA program in 1990 with Brent Farris reading letters about individuals and families and what they needed. While both groups were successful in finding individuals in the community to give generously, something was missing. The Giving Tree and Secret Santa joined forces in 2008 to provide a better way to meet the growing need at the holidays.

Sonoma County’s Secret Santa Program partnership of The Volunteer Center of Sonoma County, KZST Radio Station &Friedman's Home Improvement along with businesses, agencies, and individuals work together in a collaborative community-wide effort that brings joy and hope to everyone involved.

For Tree locations visit